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Published Amazon and Google are under investigation over concerns fake five star reviews on their websites could be misleading shoppers. Both firms say they have resources and policies in place to stop fake reviews. "Equally, it's simply not fair if some businesses can fake five-star reviews to give their products or services the most prominence, while law-abiding businesses lose out. The watchdog said that if it discovered the companies had broken consumer protection law, it could take enforcement action. Google said that its policies state "reviews must be based on real experiences" and where it finds violations "we take action" including disabling user accounts. A report published earlier year this by consumer group Which? discovered an industry that specialises in providing companies with fake reviews in exchange for money or products. It found that one of these companies had 62,000 reviewers globally and charged sellers on Amazon Marketplace around £13 for a review. It also did bulk deals where a seller could spend £620 for 50 reviews or £8,000 for 1,000 reviews. designer bags cyber monday