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Thursday we reported on Amazon getting more involved in health care. Friday, it's the NFL that the tech behemoth is getting involved with.
Amazon will pay about $1 billion a year to be the exclusive carrier of "Thursday Night Football."
For now, you can watch on Amazon or on Fox, but starting in 2023, you'll have to be an Amazon Prime member.
Through advertising and, of course, getting people to buy more stuff.
According to David Nieborg, a media economics professor at the University of Toronto, Prime members tend to do that. "Typically, a Prime member spends $1,400 per year. A non-Prime member spends $600 per year."
And, Nieborg said, unlike with free shipping, which is already as free as it's going to get, there is still room for Amazon to up its game when it comes to streaming.
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