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It's a Catch-22 situation: Sellers gain exposure, credibility, and ranking Since Amazon selects the shopper at random, and the shopper doesn't know about a future reward, the system can't be manipulated. Why Did Amazon Start the Early Reviewer Program? Customers are much less likely to purchase a new product without reviews. These products will, therefore, contribute less to the perceived diversity of products available on Amazon, as well as the number of sales via Amazon. The drop in sales means that Amazon receives less revenue from seller fees and FBA fees. Incentivized reviews were now prohibited. Amazon retains control of the program to avoid abuse of the review system and potential credibility concerns In short, the Early Reviewer Program can be beneficial for sellers looking to accumulate reviews for new products. It will also boost them to a stage where PPC and other promotional activities can affect sales. The program also offers advantages for Amazon, so consider it a win-win. designer bags cyber monday